Blog or website?
For people who are just getting going with establishing a digital presence, one question that comes up early is this: Do I need a blog or a website? The answer is both—or it could be neither. We’ll...
View ArticleYour website and SEO
Your firm’s digital brand presence starts with your website. As opposed to the more dynamic aspects of the web like blogs or social media, your website is a permanent foundation for all digital...
View ArticleThe case for blogging
The internet is constantly changing and a stale and static website eventually becomes irrelevant in the eyes of both prospective clients and the search engines. A simple and easy way to keep your...
View ArticleEmail newsletters
Email newsletters are a time-tested way to build a following of clients and prospects that leads to repeat business, new client acquisition and referrals. What has changed over time is that email...
View ArticleLocal online presence
Establishing a strong local online presence is more important than ever as local search results play a more prominent role in the search engine algorithms and search results page. In some cases,...
View ArticleOnline advertising and landing pages
Online advertising is particularly helpful for driving prospective clients to the website of a professional services firm. These prospects are more valuable than most because online ads help you...
View ArticleSocial media
While we don’t typically recommend starting with social media, Facebook, Twitter, and LinkedIn and others can be valuable ways to find, listen to and connect with your prospective clients. Because of...
View ArticleAnalytics
Analytics tools are abundant and low cost, so we’re surprised that we continue to see so many websites missing these fundamental tools. Analytics will tell you who is coming to your website, where...
View Article10 Legal professionals to follow on twitter
Who has the most twitter clout in the legal services profession? To find out, we used Klout, a recently launched Twitter analytics service, to evaluate over 100 lawyers and other legal professionals...
View ArticleGoogle Real Time Search
Google has moved real time search to its own website and added some important capabilities. Google real time search provides a continuously updated set of results from searching Twitter, Facebook and...
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